August 31, 2012

DMCI Homes Sees Growth in Rental Market by 2nd Half of 2012


As time goes by, more and more residents are looking for a home that offers convenience in location and most would trade location but end up on a cramped condominium. Property giant DMCI Homes did just know what to do through understanding the market and providing the essentials by offering them quality home rentals for resort style living. Today, Start-up families and Expats are realizing that a DMCI Homes development satisfies their needs.    



Alfredo R. Austria, president of DMCI Homes, always quotes “Anchor your service on the value proposition of our company.” This statement has guided the Leasing Department to realizing its mission of providing convenient, value added leasing services to clients who expect a good and sound return of investment.


“In the thriving industry of real estate, leasing takes part in keeping the business in balance. Rent or Lease is an add on flavor, a spice in the field of real estate business as it provides income to unit owners who choose homes to be their investments. In my 16 years of experience in the industry, I have seen the crunch and punch cycle of the property market and indeed, competitors have widely increased nationwide, and the challenge is how to achieve our mission. As I would share to the whole department, a unit rented must equivalent to Two Happy customers our tenants and our unit owners.”, Rida Ferrer, DMCI Leasing Manager added.


The presence of Business Process Outsource (BPO) strengthens the market of residential leasing, where a significant part of it completes the over- all composition of tenants acquired by the Leasing Department: 59% local residents and 41% foreigners. Others are derived through referrals.


The DMCI Homes Leasing Services (DHLS) Department has uncompromisingly shown a great number of increase on its lease performance for the 1st quarter of 2012. An average of 259% increased in rental activity from last year exceeding its target at an average of 104%. More contracts will be expected to close on the nearing months, as DMCI Homes opens new units for rent in Quezon City (Accolade Place – P. Tauzon), Maricielo Villas – Las Piñas, Sienna Park – Parañaque City and High- Rise Buildings, Rawai and Kamala at Royal Palm Residences – Taguig City. Also, by the month of September to December, the number of short term tenants will rise due to vacationers and balikbayans who will be staying for the holidays. With this anticipation at hand, DMCI Leasing has expanded offices at Acacia Estates - Taguig, Tivoli Gardens Residences - Mandaluyong, and Ohana Place - Las Piñas, to better provide faster services to unit owners.

Accolade Place Building Facade and Amenities (Actual)

Siena Park Residences (Actual Community Shot)


Maricielo Villas Clubhouse (Actual)

Vacationers nowadays prefer apartments for rent as retreat homes under short term lease instead of booking in hotels. With condominiums, they get lower rental cost as compared to hotels, and yet with DMCI developments, they also get both affordability and resort style living as they select from their favorite destination.


DMCI Homes aspires to expand its network, as influenced by the growing number of clients, both tenants and unit owners. With this objective, comes its first Leasing General Assembly last June 22, 2012 in approach to empowering its quality people, and giving recognition to leasing officers, leasing specialists, and agents with outstanding performances. Highlighted are the benefits of being an accredited agent/ broker of DMCI Homes Leasing Services as it opens doors to residential leasing of 23 developments and as- to- date 12 upcoming projects, plus, selected leasing of commercial and office spaces that offers promising commissions.


DMCI’s first commercial center, whose construction is in full swing, is situated at Acacia Estates. SaveMore will be operating its supermarket, and surrounding it are restaurants, alfresco, and other shops that will complement the needs and lifestyle of the Acacia community. With the availability of a commercial complex, it will surely be an attraction to more future tenants in Taguig City.


Also, located in the area is Mahogany Place III, the latest addition to DMCI Homes exclusive subdivision developments. Its access to Bonifacio Global City and Makati, makes it a sure provider of the conveniences present in- city living. Another set of new house and lots are for lease at Mahogany Place III. You can choose from a single detached, duplex, and townhouse units.


Moreover, DMCI Homes Leasing Services Department in its constant desire to improve services has recently tied-up with the country’s biggest communication company, SMART communication, as they provide SMART INFO Board, a broadcast facility where clients can now receive regular updates on the status of their units and other leasing activities through their mobile phones for FREE.


Also, DHLS has released its first community directory, last May 2012, where residents of DMCI Homes communities acquire free subscription of the said magazine. The first issue was successful and was well appreciated by unit owners as it provided information on deals and services they can avail within the community. With its success, a quarterly release of the magazine will be provided.

Source: Yahoo News,  August 22, 2012

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